When we started Popshop Live, we recognized a huge opportunity to take the digital shopping experience to an entirely new level. Our vision was to create a new marketplace that would center around a positive, inclusive community of shoppers, sellers, creators, and ultimately, cater to cultural leaders who wanted access to one-of-a-kind experiences and items. Our mission is simple: make live shopping the new norm.

That mission is still as strong today as it was nearly five years ago when Popshop Live launched and only further accelerated by the pandemic. Thousands of shows and tens of thousands of customers later, we’re proud to have built a platform that has embraced small businesses, empowered creators in new ways, and built a community where people have strong personal connections with each other and the content they’re watching.

Today, we’re incredibly excited to introduce the newest way you can shop with friends. We have added support for SharePlay, a new feature introduced by Apple that makes it possible for iPhone users running iOS 15.1 to share experiences with friends and family while on a FaceTime call. With this new integration, Popshop Live users can now easily watch shows and shop together completely in sync while on a FaceTime call.